Sustainability from the factory floor to the boardroom.

Let’s work together

>18 years

of business development

20+ experts

with a recognised track record

300+ clients

across all industries and sizes

How it all started

Aligning Profit with Purpose: The Story Behind Ethos

Most 19-year-olds are navigating university life and weekend plans. Malin Lindfors Speace founded Situation Sthlm at the age of 19.

Inspired by a street paper model she'd seen in London, Malin founded Situation Sthlm together with Stockholm's homeless community. The street paper wasn't a handout; it was a business. Quality journalism that people wanted to read, sold by vendors who earned income and gained a stake in their own path forward.

Years later, when the 2004 tsunami devastated Southeast Asia, Malin decided to join a microloan initiative that helped 200 families rebuild their livelihoods brick by brick, business by business.

Throughout her career, Malin had been connecting business with purpose and impact. That's why she founded Ethos more than 18 years ago, to help companies do the same.

Ethos were built to challenge a false choice: that companies must sacrifice performance for sustainability, or sustainability for results. The most effective sustainability work doesn't sit on the sidelines; it strengthens operations, reduces risk, and drives competitive advantage.

Today, Malin has led over 200 factory inspections globally and advises some of the most prominent boards internationally. Our team works with leaders across industries to embed sustainability into strategy, finance, and operations, not as compliance, but as a core business discipline.

Ethos exists because profit and purpose were never meant to be opposing forces.

Our Vision

Sustainability as the new business as usual

At Ethos, we envision a future where sustainability isn't a separate initiative, but rather the very fabric of business. We believe in a world where sustainability considerations are discussed alongside financial performance.

In this future, the Sustainability Director isn't merely an advisor, but has a vital presence in the strategic discussions, equipped with a dedicated budget and a mandate to shape the company's core direction. This is our driving vision, and it is precisely why Ethos exists: to empower organisations to make this integrated, sustainable reality their new business as usual.

Our Mission

Sustainability made actionable from the boardroom to the factory floor

We empower businesses with the essential tools and strategies needed to navigate today's rapidly evolving business landscape. Consider us your one-stop shop for all sustainability projects.

Whether it's operationalising strategies within your supply chain, fostering robust stakeholder engagement, understanding complex impacts, risks, and opportunities, or quantifying the ROI of your sustainability initiatives, we ensure your investments yield meaningful returns. Ultimately, we help you set comprehensive sustainability strategies that resonate from the boardroom all the way down to the factory floor.

Need short-term support or a long-term partnership?

We tailor every solution. Our team uses a proven, cross-industry approach to quickly understand your specific challenges and deliver custom solutions. Partner with us to make your business future-ready.